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Brand Loyalty
Setting: Bar
Me: Do you have Bud Select?
Bartender: No, how about Michelob?
Me: Uk, Ok.
[Camera pans to Bud Light]
Me: You have Bud Light?! Why didn’t you say so?
Bartender: [utterly confused] ummm, I thought you said Bud Select. Bud Light is nothing like Bud Select.
Guy with Me: It’s all about BRAND LOYALTY baby!
I like Coors, and they’re making great gains in terms of sales (according to AdAge). But, they still haven’t won my loyalty like Anheuser Busch…
Posted in Advertising, Marketing
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