Find Me
Anal Organization
Oldies But Goodies
More Stuff
Nonsense Notes
Whiskey Notes and Parachuting Fish
the ups-and-downs and sides-to-sides of the little things that make up life
Engagement. I used to think the word was cool. Now I’m just sick of it. Guess what? It’s a glorified term for branding that marketers came up with to get buy off on some of the new, “test” items presented to BDC’s. And hey, just like branding, it’s bullsh*t.
Why in the world would we want users to take LONGER during the purchase process. The longer they have, the more they’re going to start second guessing their decision. The more second guessing consumers do, the more likely they’re going to chicken out and not complete the process, meaning they’re NOT going to buy whatever product you’re selling.
Remind me again why we would ever want to make that happen?
Leave a Reply