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That’s right ladies and gentleman, I know the “cure all” for your problems! Are you ready for it? Are you sure? I think I may need a drum roll… Add it to the website! AND if you create a whole page for it, well by golly…Yep, that’s it. No marketing, no advertising, no special offer necessary. If it’s on the website, they will come. And the best part? It’s FREE. In no time, you’ll be bringing in the big bucks without having to spend a dime. You’ll be a hero. No need to worry about getting fired or coming up with additional innovations.
A few weeks later, you call the marketing department flabbergasted, “I’ve only booked 100 packages. I don’t understand. It’s on the website for god sake’s!”
Maybe, just maybe, adding it to the website with no other support (while fast and easy) is not always the best and brightest idea.
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