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A BDA's #1 Job
As a BDA, your #1 function is to make your Client’s life easier. Ultimately, that is your singular goal. Even if you suck, completely screw up the campaign and drive revenue into the toilet, if you make a Client’s life easier they won’t fire you. AND, if you truly are making a Client’s life easier, you’re probably not fucking up; at least not too badly.
“Wow, that seems easy,” you say. “Is that truly my only job? If so, how do I go about doing it?”
Well, BDA, sit back, relax and let me bullet point it for you:
- – Spell and format things correctly.
- – Keep your budget updated. I guarantee 98% of Clients have no idea where they’re at. If you can quickly spew out updated budget figures, the chances of receiving additional funds is 99%. If you can’t, the money is going elsewhere.
- – Review things BEFORE sending to the Client. If you know something is missing (i.e. their new logo), send it back and have it updated, you guessed it, BEFORE showing the Client.
- – Tell me what to do. This is what I rely on you for; I don’t have time to research every idea that comes across my desk. Pick the best one. Avinash Kaushik’s Action Dashboard is a good example of this.
- – Have the “best” ideas ready to launch. Launching in a week vs. a month makes me look like a Superhero. If you make me look like a hero, chances are I’m keeping you around.
- – BE PROACTIVE. Three weeks ago when the creative request was logged, rates were at $169. But, in today’s phone conference it was mentioned that rates dropped to $79. Why don’t you proactively update the creative before sending? You know the Client is going to request that change anyway.
- – BE PROACTIVE. BE PROACTIVE. BE PROACTIVE. Yes, this does deserve two separate bullet points said four times in all capitals. It truly amazes me how many agencies don’t do this.
Posted in Advertising, Marketing, Personal, Rant
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