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Thanks to someone for sending me the latest swimming news. I just don’t know about this new turn of events.
Here’s the thing:
I swam for a Nike sponsored D1 college. All our equipment was Nike. I hated it. Compared to Speedo, they suck. Even in college, I still rocked Speedo goggles and whenever I could get away with it, I rocked Pearl Izumi sneakers. The rest didn’t matter too much.
In lieu of this announcement, let’s play out the Olympics as an amateur swimmer:
1. Rooting for a Nike sponsored swimmer now sporting Speedo’s LZR suit. Swimmer wins. Am I really going to wear Nike? Um, NO.
2. In love with Nike sponsored swimmer who sports Speedo LZR suit. Swimmer loses. Am I going to wear Nike? Um, no… going to go with whatever I currently love / wear.
3. Neither love nor hate Nike sponsored swimmers. LZR suit bombs, but still rocked the trials. Would I still choose LZR suit? Yes. Swimming is a mental thing. HELLO, I didn’t shave my legs for 6 months in order to shave TENTHS of a second off my national times. I know, GROSS… just imagine what I did before Olympic trials in 2004…
Swimming is 99% MENTAL. No matter what the outcome, Speedo’s LZR suit has gotten enough PR, especially in swimming circles, to warrant any swimmer worth their salt giving it a spin (or swim). Which means, no matter what the outcome of the Olympics, Speedo is going to bank some serious ROI. Props to Nike though for stepping up and attempting to generate some positive, feel good PR… unfortunately, still not buying their equipment, but I’m sure others will…
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