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I have to admit that I ride the fence about managing expectations. Sometimes, I think it’s a total bullshit word like engagement media, social media and Web 2.0. But, other days, I’m all for managing expectations. Eight times out of ten it’s very helpful. The ninth time, not so helpful and the tenth time? Total bullshit.
When is managing expectations a good idea? It’s great for pilot programs, new campaigns and making sure team members are working towards the same goal or vision. Expectations also work wonders for Doctor’s visits and when you start a new job. In these situations, if you don’t actively manage expectations, things tend to go bad fast. What about that ninth time? Well, that’s for personal situations. You should never “expect” to have fun when going out. Nor should you “expect” your friends to show up / be ready on time. Same goes for dating. Don’t “expect” to have sex or get a kiss on the first date. Now, don’t get me wrong, “hoping” for all these things is fine and dandy. But, when you start expecting things that are unlikely to happen, all you wind up with is disappoint with a capital D. So far, we have the right time and the wrong time.
Now, on to the fun part… when managing expectations is total BULLSHIT. Managing expectations is useless if setting parameters stifles one’s best. They’re bullshit when people only strive to meet expectations versus giving 100% or more. If you stop a pilot program at its expected goal, that’s just silly. What’s not to say it can’t perform 200% better than what you envisioned?
Managing expectations is bullshit when people use them as scape goats, out of pure laziness or as an excuse to do a half ass job. Moral of the story? Actively work to manage expectations. However, don’t be afraid to exceed those expectations. In fact, your goal should always be to exceed expectations.
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