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Why are the simplest things so difficult? I feel like a broken record. I’d like to say it’s just one moron, but, oh no, it’s basically everyone we work with. Why can’t people get the following things through their heads:
1. Use our out of market logo aka put “Las Vegas” on all our advertising. I literally have to remind people every single time I see new creative. And yes, I write this requirement in the initial email.
2. For the word “at” we use the Criss Angel “A”. Every single comp I’ve seen uses “at” instead of the “A”. Hell, some even have the word “at” and the “A”. Seriously?! This must be the most difficult thing in the world. I get that the idea that “CRISS ANGEL” is in all capitals and “Believe” is proper might be a difficult thing to remember, but the difference between the word “at” and the Criss Angel “A” symbol is pretty obvious. Could just be me though.
3. We have a new logo. Use it. You have it in every file format imaginable, what’s the problem?!
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