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A lot of my posts on BDA’s are rants about how much they suck. However, if they didn’t provide a great service, no one would work with them. So today, I’m acknowledging not one, but two BDA’s that got the little details right.
Setting #1: Met with new BDA yesterday to kick off a project. Great meeting, wrote follow-up email. Not only was the reply prompt, but they notified me that “Joe” would be the project lead and might contact me directly with additional questions.
Why this rocks: In notifying me about “Joe,” (a) I don’t feel like I’m being pushed off to some random person. (b) I’m prepared if/when “Joe” calls. I know exactly who he is and what he potentially wants. (c) Most importantly, the BDA has quietly, quickly and efficiently set expectations.
Setting #2: Met with new BDA. After meeting, I promptly got a ‘thank you’ email from each person on their team. In addition, the email was sprinkled with phrases I emphasized during our meeting. At the end, there was a link to a website I might like.
Why this rocks: (a) I’m old fashioned. I’m all about the ‘thank you’ note. No matter how small, there should always be a thank you or follow-up email following an event. (b) By incorporating my phrases into the follow-up email, I know they listened and understood my needs (c) By adding a link to a website, they connected with me on a personal level. Moreover, they proactively showed me something new and challenging.
Hat’s off to the BDA’s who focus on getting the “little things” right. After all, isn’t everything a “little thing”?
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