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Unless you’ve been living under a rock, you’ve heard something about Facebook’s new redesign. The really cool thing? For several weeks now, they’ve let users choose to toggle between the “new” Facebook and the “old” Facebook. BRILLIANT. Not only are they getting crucial feedback and working out any bugs, they are slowly easing users into the new design instead of springing it upon them. More importantly, Facebook is letting users CHOOSE to go to the new design. For those people who hate change or hate being told what to do, this is pure genius.
In addition, if you’re still on the “old” Facebook, you get a notice anytime one of your friends uses the “new” Facebook (thanks to @rileyjames for the screenshot). Can you say peer pressure? Everyone wants to be like their friends, and Facebook is capitalizing on that.
I love that they’ve learned from the backlash of past upgrades and have proactively worked to change the negative feedback into positive. More sites should take a cue from Facebook.
[…] After the bugs are fixed and all fan pages switch to the new look, we’ll see where this takes us. How much would you like to bet that this change pisses users off and groups are formed in protest like last time […]