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Rule #76
In case you didn’t read my previous post, we’re currently in planning for 2009. Personally, I love budget season. No really, I do. I love playing games and this game is the biggest of them all… how much money can you successfully weasel out of Finance, your Client, your Boss, etc. I don’t know about you, but I play this game ALL the time with my dad. It usually goes something like this:
Me: Dad, I test drove the Aston Martin today and LOVED it. That’s the car I want.
Dad: Do you have any idea how much that car costs?! You’re just going to crash it. What else did you test drive?
Me: Well, I test drove a Beetle, a Mini Cooper, a M6 and some Audi.
Dad: Argh! You don’t even remember the name of the car you test drove?
Me: Well, I didn’t really like that one. The M6 and the Mini Cooper were my favorites.
Dad: Fine. Pick and I’ll get you one of those. They’re much less expensive than the Aston Martin.
Me: Okay, I really liked the Aston Martin though… But, I suppose I’ll be just as happy with one of the others.
And that my friends, is how you get exactly what you want 
While I understand these are preliminary plans and games, let’s put some thought behind them and play like champs! Remember people, if you don’t ask for the sky, you’ll never receive it! On that note, just a few things that really pissed me off about what the BDA’s initial proposal:
1. Publishers that we cut because they BOMBED (more than once) are back in the plan. Seriously?!
2. Spend per month is static. HELLO! We have clear (and always the same) good and bad months. We spend more in distress periods. Why wouldn’t you budget for that?! You are an even bigger moron than I thought.
3. The plan looks EXACTLY the same as 2008. You didn’t even bother to change the colors on the spreadsheet to pretend it was different. This is just disappointing with a capital D. How many times have I asked to see new things? Umm, EVERY time I see you. That would be at least 52 times per year.
4. You didn’t even submit a plan for our newest and one of your biggest, most fun campaigns. WHAT THE F*CK?! Did you just forget about that one?
Posted in Interactive Media, Rant, Work
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