I'm a Total Dork

I still can’t get over how many people in the Interactive space don’t try out “new” things or even old ones (i.e. Facebook). Aren’t you supposed to be the poster child for interactive stuff? Doesn’t your company rely on you to provide them with a strategy for that space? How can you provide great strategy if you don’t know what’s going on in your corner of the world?

Anyway, here’s five ways to tell if you’re a total dork or maybe you’re just actually doing your job :)

  1. You spend part of your free time online (I can’t tell you how many interactive marketers don’t have a computer at home. Seriously?!)
  2. You actually search out and play with rich media ads, widgets, etc.
  3. You read an industry blog on a daily basis
  4. You’re on Twitter, you’ve checked out location based social networking (like Bright Kite or Loopt), you receive text alerts from a multitude of different brands, etc.
  5. You’ve signed up for a site to check out its functionality even if you don’t like the physical equipment (i.e. Nike+)

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