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David Armano’s newest picture, The Corporate Social Media Curve, made me chuckle as I’ve seen this all too often. However, I’ve discovered an easy way to avoid this curve… educate and excite.
If you have to involve legal folks, old school PR people and IT, then there’s only one way to get everyone on board. If you take the time to educate and excite before shoving something down people’s throats, not only will they be on board, but they will be appreciative and excited about the initiative.
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