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I Wish I was a Mac
The new Mac ads are brilliant. In two, 30 second spots, Mac effectively destroyed Microsoft’s $300 million dollar campaign and solidifies who really rocks at making Mac vs. PC ads.
A few of the things that make this campaign great:
- Timeliness. Microsoft’s campaign launched around September 19. Thirty days later, Mac was able to come back with not one, but two rebuttals.
- Without negativity, Mac brings two “painful” issues to the forefront – money and Vista.
- The best part? In one day, Mac’s “Bean Counter” ad received 144,975 views on YouTube. Microsoft’s “Shoe Circus” ad has received 957,999* views to date. *Microsoft was a moron and didn’t properly promote or have a YouTube Channel. Thus, the video has received several more views from other’s who uploaded the video first and made it findable. But, I refuse to count those
Now if only I hadn’t just bought a new Vaio… damn.
Posted in Advertising, Marketing, Video
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