Understanding My Brand

Another scenario about the BDA that I just don’t understand:

– You’ve been working on my account for ten months.
– When you first came on board, I spent two full weeks out of my personal time explaining our brand to you. In fact, we shared a desk so you could get an up close and personal look at the brand.
– After the training period aka me moving offices, I left you an entire binder explaining the brand and our past, present and future brand goals.
– We have a weekly meeting. I feel like a broken record because I repeat our brand goals and ones coming down the pipeline every week. I even repeat them in different ways to try and get through your thick skull. Then, I pull out visuals, in case you’re a visual learner.
– Supposedly, you spend 75% of your day working on my shit.

So, riddle me this…

– Why do you still NOT understand/get my brand?
– Why can’t you use my correct logo?
– Why do you choose media placements that are CLEARLY an inappropriate, non-revenue, non-engagement, non-whatever generating placement for my brand?!
– Why do you send me copy suggestions that include EVERY SINGLE banned word and ZERO of the words we ask to have included in everything?

WHAT THE FUCK? No, seriously, WHAT THE FUCK.

Posted by Vegasbab on October 1st, 2008 Posted in Rant, Work