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Read for Yourself
Today, several twitterers picked up the headline, CMO’s Not Interested in Social Media. There was outrage! Cries of “Wake up” and “Smell the roses” ran amok.
But, once again, people only bothered to read the title and give knee jerk reactions. If they had read the original article here and here and taken the time to understand what was measured/surveyed, well, no outrage was necessary.
IF people bothered to read the survey, they might have applauded CMO’s. What CMO’s weren’t interested in was banner advertising on social networking sites. Gee, what a concept. I’m not interested in that either (unless it’s through retargeting). Also, don’t you same people spend your whole day bitching and moaning about less “hard sell” advertising on social networking sites? Ummm, HELLO CMO’s are agreeing with you.
And, gasp! how dare they say they like email marketing and may actually increase that budget vs. cutting it. Newsflash! Email marketing still provides the greatest ROI for most companies. I know you think it’s dying, but it’s not dead yet. I liken this to the “death” of print.
The real deal:
- – 52% support Internet forums. Ummm, I consider this social media.
- – 47% prefer email
- – 37% pick blogs. Ummm, again, social media.
- – 35% want Facebook and MySpace. Still a decent number. I know some people in their 20’s who still don’t understand/like Facebook let alone MySpace. Do you really expect all CMO’s to think this is for people over the age of 16?
The Lesson? Next time you see an exciting headline, take the time to read the article, dig into the details and don’t judge a study by its headline… unless it gets you to promote by brand 
Posted in Advertising, Interactive Media, Marketing, Social Media
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