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TV and Twitter
Recently, I downloaded Tweetdeck. Of course, I love it and hate it. But, one of my favorite features is “TwitScoop”. TwitScoop allows you to see the trending topics of the moment. I’ve been checking this and the usual listing that’s on Twitter Search for about a week.
The trend? Nine times out of ten one of the major trending topics involves a TV show or something that’s on TV at that minute. If you follow those topics to view the tweets about them, they’re all status updates that include limited, if any, @ replies.
I find this interesting on several levels:
- TV is clearly a huge, mainstream medium. It’s not dead and it’s still a good way to reach the masses.
- For all the talk about “being too busy” to watch TV, those that are “experts” and “bleeding edge” people are still, yep you guessed it, watching TV!
- Twitter is a social medium. Discussing a TV show is a pretty easy way to connect. Yet, few people seem to be connecting over their TV tweets.
Conclusion?
- With social media and the ability to “hide”, small talk is no longer needed.
- A lot of people still watch TV. On an actual TV. At the actual time that the show airs… aka people don’t use their DVR as much as reports would lead you to believe. Aka people still watch commercials.
Posted in Interactive Media, Social Media
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