G2 Commercial

Why Gatorade chose to give up their brand equity and rebrand themselves as G, the world may never know. Not only do they not show up in organic search for “G2”, but they also didn’t bother to buy any paid placements. Gatorade? Yep, they have the top two positions in organic search.

Nevertheless, their new commercial for G2 is actually kinda cute:

PS – Does the name G2 communicate fewer calories to you? It certainly doesn’t to me.