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I'm Here, Send Me an Offer
When I first heard about location based services, they creeped me out. Being a single woman with family 2,600 miles away, I’m usually overly cautious. Therefore, understandably, allowing my “friends” to know exactly where I was at any given time was a huge red flag.
BUT, then I got an iPhone. Finally, I’m starting to understand the beauty of location based services. For someone who has no sense of direction, iPhone’s Map feature is a godsend. Now, I don’t have to know where I am because my iPhone does 
In terms of social networking and taking those interactions to immediate/unplanned real world settings, Loopt, Bright Kite and Tweetie are cool.
What does it mean for marketers? Well, I think this post starts to touch on it. It gives SMART marketers the ability to provide their customers with relevant, high value offers that, in theory, lead to faster and larger sales conversions. But, since 18% of today’s marketers don’t even target/track their email campaigns, I wonder how many will really hold fast to only sending high value offers and/or targeting them.
Unfortunately, I’m already seeing marketers simply think of the phone as just another marketing channel. The same offer from Target I get via email I also get via their SMS program. Same with Victoria Secret. Same with many of the hotels in Las Vegas. In fact, I usually get these SMS offers the SAME day I get the email offer.
What a shame. Couple desperate marketers with customers and a technology that aren’t quite there yet and I think we have a long way to go before any of us start receiving relevant SMS offers let alone ones that are immediate-location targeted.
Posted in Advertising, Interactive Media, Marketing, Mobile
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