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Merely Average
Honestly, I hate linking to Seth Godin’s blog or mentioning one of his posts. To me, it’s too commonplace. Besides the fact that tons of people read his blog, Godin says what everyone else is thinking with much more eloquence and brevity. Everyone finds their own meaningful take away from each of his posts.
So, of course, I’m being a total hypocrite and linking to Godin’s post of the day 
As I prepare to take a company from zero to something in the interactive space, Godin’s quote really hits home:
Spend your money on the right stuff, ignore the rest. If you try to market and spend on every element of your story, you’ll be merely average.
Everyone is so enthralled with all this social media “stuff”, they forget the basics. The right stuff. The base. The building blocks.
While I love new, innovative and cool, I’m a HUGE believer in the basics. Get the basics right and the rest will follow. In the book, Connect! Marketing in the Social Media Era, one of my favorite chapters is actually a satire about social media. The writer lists ten “online marketing 1.0” initiatives and says, “If you’re not doing these, say NO to Web 2.0.” To be honest, I don’t know a single company that’s doing all ten of the Web 1.0 items on the list really well.
While you can’t move forward standing still, maybe it wouldn’t hurt for us all to be a little better than “merely average”.
Posted in Interactive Media, Marketing
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