«
»

5 Types of Agencies

As I went down the Rabbit Hole tonight, I came across this post about the 10 Different Types of Clients. It got me thinking about 5 Types of Agencies:

  1. The Scammer. This agency is usually out of Florida :) They do a great initial presentation. They promise the world, including a PageRank of 10 and an SEO ranking of #1. They wow and excite. Best of all? You can have it all for one, low price. The reality? They take your money and don’t do jack shit. But, since you have no background in online, you believe them when they say a SEM campaign running at 200% ROI is fabulous.
  2. The BDA. They’re big. They’re cool. They’re well known. Just having them as your Agency of Record makes you feel special. But, since you’re not McDonald’s or IBM, you’re treated like chump change. Only Interns work on your account. If you’re lucky, the right-out-of-college Account Executive talks to you once a month.
  3. The Sinker. Back in the heyday, they were magical. But, somewhere along the line, they missed the interactive boat. Now, you can smell the desperation. They’ve acquired new partners in an attempt to keep afloat. Too bad these inexperienced partners are only helping them sink faster.
  4. The Dinosaur. This agency has had the same employees for twenty years. They’re set in their ways. The employees have lost their vigor from being beat down by horrible clients. They’ve stopped caring about producing awesome work. Now, they just get something to the Client as quickly as possible, proofreading be damned. Their carelessness is slowly helping them become extinct.
  5. The Rockstars. They get it. They’re not too big nor too small, but just the right size to care about each of their clients. They listen. While they bring new, “fun” ideas to the table, they also bring ones that can be easily implemented. They respond in a timely manner. And, my favorite, they proofread before sending things to you :)
Posted by Vegasbab on May 25th, 2009 Posted in Advertising

Leave a Reply

Your email address will not be published. Required fields are marked *

  • Anal Organization

  • Oldies But Goodies

  • More Stuff

  • Nonsense Notes

    follow temp madness on tumblr