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I’m struggling. I feel like I’m fighting a losing battle. I also feel that if I lose the battle, maybe I’ll win the bigger war. Maybe, just maybe, if I lose the battle, I’ll be ahead of the game.
Here’s my dilemma:
There’s SO much talk about streams and NOW Media. Inevitably, it’s where we all expect the web to head.
But, do you forsake the tried and true? Do you stop focusing on the basics you don’t have and focus energies on the social web? One of my favorite analogies is that the web is a Monopoly board. To succeed, you need to buy more than Boardwalk (aka your own website). So, the question becomes, do you forsake Boardwalk all together and focus on everything else? Or, do you spend the money cultivating Boardwalk and then amass the “smaller” properties once you have a solid foundation?
If no one stops on Boardwalk anymore, i.e. if people are finding, viewing and purchasing your content elsewhere, is it worth the rent? I’d like to think yes. I’d like to think you need a strong foundation to build upon. A safe haven. A place you own. A place to come “home” to and a place to distribute content from. But, is that a mindset of the past? In this day and age, is Boardwalk necessary?
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