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Where's Generation Y

I’ve been curious about where Generation Y is for quite some time. This post, has similar questions backed up with stats.

I don’t get it.

  1. The majority of people I graduated college with aren’t on LinkedIn. The ones that are have all of 10 connections.
  2. None of my real life friends are on twitter. I’ve had a whooping two try it. It made me super excited. They lasted two days.
  3. Of course, all my friends have Facebook profiles. It was a “Greek” thing. Today? Many of them rarely use it. Often, it’ll be weeks before one of them responds to a Facebook message.
  4. The few friends that had MySpace profiles? Deleted about two years ago.
  5. AIM? My buddy list has dwindled dramatically. Although, this is partly due to time zones.

So, where the hell is everyone? My theory:

The majority of Generation Y is still single, unmarried or in that “honeymoon” stage of marriage. They’re in Graduate school. Their routine is chaotic. They’re on the go. They’re connected via their phones; not computers.

The “old” people inventing the “new” web? They’re well situated in life. They’re married, have kids, a 9 to 5 job and a routine. Being online is part of their routine. But, it makes them feel like they’re living. Voyeuristically, they get to peek into others’ lives, they get to help others and feel like rock stars for doing so, they get to share with someone besides their partner on a regular basis. They have time to be connected via their computer.

Will Generation Y continue to lead their lives via mobile? Or, once situated, will they turn to the “new” web to create excitement in their lives?

Posted by Vegasbab on May 24th, 2009 Posted in Interactive Media, Marketing, Social Media

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