Attention to Detail

I talk a lot about “the little things”. To me, the little things are important. To me, the sum of all the little things is much greater than one big thing.

Of course, some people criticize me. They say my standards are too high. But, when you add up all the little things, the ones that pay attention to detail are the ones that win.

My latest real-world example is the process of choosing a new agency. I got several proposals. All fantastic. All very different. And all scored on a 1-6 scale of several factors. Sure, some really won in terms of the presentation, but, when you break each one down piece by piece, objectively in an excel spreadsheet, you know who wins? It’s the agency that dotted all their i’s and crossed all their t’s.

Yes, maybe in the grand scheme of things it doesn’t matter that the love of your life snores, or that someone spelled your name wrong, but you also never know when all those little things added together are going to equal a win… or a loss.

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