Dear BDA

Dear BDA,

Thank you for responding to my RFP. I’m sure a lot of time, effort and thought was put into your response. With all that time, effort and thought, it would behove you to spend an extra 20 minutes or less doing a little grammar and spell check. Remember, the little things count. Here’s a few tips:

  1. Spell the name of the person receiving the RFP correctly.
  2. Spell check the name of platforms you have “extensive” knowledge of. It’s simple really. Just check the url. The name is right there.
  3. Double check that you answered all the questions… not a single agency got this.
  4. If you don’t know a piece of the brand, don’t ass-u-me. Getting it wrong kinda screws up your whole strategy :)
  5. If the Client suggests you schedule a phone call FOUR times to understand their business model… well, maybe you should swallow your ego and take them up on that.
  6. BONUS: Formatting consistency. It’s the littlest of things, but thanks to several anal bosses and a background in print, formatting inconsistencies kinda throw me off course. Oh yeah, and they bug the hell out of me.

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