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Time is Money
First, because I love saying it… I TOLD YOU SO.
Second, part of me feels bad for all of the smaller agencies that attempted to throw their hat into Current’s RFP process.
In case you missed it, here’s the skinny: Back in April, Current TV’s VP of Brand Marketing put out an RFP for Current via twitter. Ohhh Ahhhh. It was new. It was cool. It was “cutting edge”. Every agency and their sister kissed ass and replied. With that, Jordan Kretchmer increased the list of participating agencies from five to fifteen. Of course, it made for a great blog post 
It’s two months later. What’s happened? Well, Krechmer has left for a venture start-up (aka he was asked to resign), Current hired a new SVP of Marketing and they’ve decided to reassess, internally, their marketing strategy. Hmmm… guess where that leaves the participating agencies. Yep, NO WHERE. The RFP is on hold indefinitely.
Here’s my questions:
WTF? How do you put out an RFP without having it reviewed by someone at your company? Don’t you think at that time someone would have realized they’re not quite ready to go down this path?
The takeaway?
Everyone’s time is valuable. From the person putting out the RFP to the people within the agencies participating. Don’t screw around. Don’t waste people’s time. Oh yeah, and have balls. Tell people straight up, “No, you’re not the right fit.” That way, they don’t waste their time, you don’t waste your time and everyone can move on.
PS – I did it too, but it sure does suck when spelling/grammar mistakes in your RFP are made public.
Posted in Advertising, Interactive Media, Marketing
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