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This post, Don’t Keep Up with Social Media, had a great messsage and one worth following:
Don’t Keep Up
While valid, fun and worth watching from the corner of your eye, it’s silly to chase and try every new beta invite. For most brands, that’s not where the massive reach is. If new technologies ever reach the mass, well, it’ll be YEARS from now.
Stop chasing. Start focusing on the business problems and solutions for today. Maybe, just maybe, you’ll get ahead of some real issues.
[…] once in awhile, I enjoy reminding myself it’s okay to not keep up. Yes, it’s important to stay up to date with some of the latest and greatest, but, you also […]