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ESPN's Moronic Move
I’m cranky. I feel like I’m on some crazy Reality Show. I hate blogging about Twitter. Yep, this is going to be one snarky blog post 
Let’s give you the background:
ESPN says no more twittering about work stuff
Why?
They just don’t see the ROI
Why this is dumb:
- I feel like no goal or strategy was thought out
- If you put some thought into it, Twitter is totally monetizable and trackable. Sometimes it may require effort. Gasp! The Shock! The Horror! God forbid I lift a finger
- Somewhere today I stumbled on a quote that went something like, “We no longer search for news. News finds us.” If ESPN isn’t finding me, I’m not the demo visiting ESPN.com. I did though when it popped into my twitter stream
- The sports fanatics? 140 characters will not be enough. It will only whet their appetite for more ESPN more often
- Other sports sites aren’t doing it. Yet. Kudos ESPN. You’re probably not breaking news
- Congratulations ESPN. You’ve alienated your sports fans and cut off new ways of garnering additional traffic. Just keep running those display banners. That 0.02% CTR is sure to bring tons of traffic in.
Usually, I enjoy playing Devil’s Advocate and throwing in the pros of some one’s decision. But nope, not tonight. Does ESPN have some valid concerns? Sure. Do I intend to talk about them? Nope. Every one’s a moron tonight.
Posted in Interactive Media, Rant, Social Media
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