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Once again, CP+B has the agency world flustered with their call to crowd source a logo.
Personally, all I have to say is, “Waaaaaaahhhhh, Waaaaahhhhh, Waaaaahhhh.” There’s so many good arguments here, but I’ll just focus on the main one – spec work vs. no spec work.
From a Client’s perspective? You refuse to do spec work? That’s cool. In turn, I refuse to sign a contract with you. I’ll take the BDA that DID do spec work that I LIKED and fit well with my brand. I’m choosing them because I TRUST that in the short time they had, they already start to get my brand. The on-board process will be easier. I (hopefully) won’t have to babysit so much. And most importantly, the final process will be significantly shorter.
From a Freelancer’s perspective? Hell yea! I started freelancing when I was 14. I busted my ass, turned out spec work on a daily basis and offered to undercut any price in return for additional work, recommendations and “real” work to put in my portfolio. And you know what I got for all my spec work? I got the front page of the Miami Herald. I got a FULL TIME job as a designer. Oh yea, and I had a ton of fun getting the opportunity to design some pretty cool ads and launch some kick ass products.
So, get over it. Do the spec work. Personally, I think you’ll go further and receive more opportunities.
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