The Scariness of a Post-Twitter World

I gotta admit, I’m starting to get scared. In a post-twitter world, the whiners have come out of the closet like bees to honey. In these days, the mommy bloggers and twitterati’s heads are growing. Their sense of entitlement has exploded.

More and more, I’m seeing stories like this one about Wynn and a Maytag Washing Machine. To many, the customer service ending is certainly a wow, but personally, these stories make me nervous, especially in this economy.

Let me relate a story… fancy steak house. Cheap diners. They order steak, sides, wine. They eat it all. At the end of the meal, the man calls the waiter over and says, “My steak was awful. It was very rare and I asked for it well done. I want it removed from my check.” The waiter of course is puzzled. The man ate every last bite. But, because he’s complaining, not only is the steak being removed from the bill, but they also got a comped dessert. In reality, the dinner was good. Maybe not phenomenal, but good. Good enough to eat it all.

 Now, take that scenario and instead of complaining to the waiter, the man complains to his online friends via twitter, facebook, yelp, whatever. What will this do to a restaurant’s reputation? Especially a restaurant that doesn’t deserve negative comments.

Now, take this sceanario for every time someone has to wait in line for five minutes or doesn’t get exactly what they want. Yes, in this post-twitter world, I’m starting to see a lot of whiny, entitled people gearing up to ruin reputations that don’t deserve to be ruined.

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