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Over the last week, I’ve been inundated with the statistic that only 14% of advertising is trusted. But, Word of Mouth (WOM) is trusted WAY more.
Here’s my question… when do we stop trusting Blogs, or Word of Mouth for that matter? With the ridiculous amount of kick backs and marketers being encouraged to utilize sponsored posts, get in bed with bloggers vs. doing “traditional” online banners, etc. when do we stop trusting even our friends? Even with full disclosure, when do the posts we write and things we tweet just become Blogvertising? And yes, I made up that word. Well, maybe it’s already out there, but I’ve never heard it. I wouldn’t want to plagiarize anyone 😉
Okay, back to my point… even if we fully disclose one post, are we writing the next post to get a brand’s attention? Are we hoping that Brand XYZ is reading this and decides to offer us something, you know like a free vacuum? Are we writing a post with the expectation of better customer service?
Like I’ve said in the past, this whole new era of Blogvertising concerns me. It especially concerns me after seeing the rampant sense of entitlement from Bloggers attending BlogWorld. Yes, yes, businesses should move to a social business design, blah, blah, blah. But, as a marketer, I’m in the business of making money. Giving my product away to everyone who feels entitled to a freebie does not equal a profit.
So, where will all this Blogvertising take us?
[…] went on behind the scenes due to social media angered me. While I’ve written about it before here and here, I had forgotten how far along it had […]