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I Don’t Care About the Conversation
I love this post, Your Boss Doesn’t Care About the Conversation, by @MackCollier. It’s been sitting in my favorites for months, waiting for me to expand on it.
The piece takes no prisoners; just tells the truth – no boss cares about the conversation. What do they care about? MONEY. If you’re a smart marketer, you should also be caring about MONEY. And, if you’re truly a smart marketer, you’ll do the following:
- Figure out how to talk to HIPPOS about social media in terms of money
- Figure out how to turn that talk into action by measuring social media AND making money off of it
And right there lies the problem with most “experts.” They can’t do one nor two. Sure, they’ve done a great job with their virtual “personal brand,” but few (if any) can translate that into $$$ for a big brand. When they do, maybe I’ll actually hire one 
To sum up Collier, STOP talking about “joining the conversation” and start figuring out what happens AFTER.
Posted in Interactive Media, Rant, Social Media
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