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Before a few months ago, I rarely, if ever, shopped at Whole Foods. Expensive, pretentious and too “green” were the terms that came to mind and I certainly wasn’t shopping at a place like that. But then, their CEO John Mackey wrote an Op-Ed piece in the Wall Street Journal. The key word is Op-Ed aka his opinion, not Whole Foods. But, people love a reason to boycott things, and so they chose to boycott Whole Foods because of it. Among other things, they formed a Facebook group.
Here’s my question, have any women stopped eating Ben & Jerry’s for their liberal political views? Nope. So why do people all of a sudden assume that the CEO of Whole Foods needs to have the same viewpoints of some of its customers?
Being stubborn and thinking the boycott was the dumbest thing ever, I started shopping at Whole Foods. It was my way of “sticking it” to all the silly people. But, then I actually started to like shopping there. The customer service was top notch. Every employee has a smile and stops to ask if you need help. While expensive, the food is fresh, always delicious and it feels good for you.
The moral? Some boycotts actually lead to new customers
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