Find Me
Anal Organization
Oldies But Goodies
More Stuff
Nonsense Notes
Whiskey Notes and Parachuting Fish
the ups-and-downs and sides-to-sides of the little things that make up life
Real Time Search
If you’re an internet marketing geek, you were excited, intrigued and took notice when Google went live with their real time search feature. Alas, after seeing it in action for about a week, I’m sorely disappointed. I hope they fix it soon, otherwise we all might Bing instead of Google things 
The buzz of course is that real time search will (a) change the SEO game and (b) bring your “social brand” front and center. Yep, all great (and scary) in theory. But the reality? Real time search is NOT relevant (yet). Unfortunately, the non-relevancy is sure to put a bad taste in savvy searchers’ mouths and confuse the rest of the population. Take a look at the below screenshot about a search for “Twitter Grader”. The top two (real time) results have nothing to do with twitter or a grading tool.
Google seems to see the issues and has removed real time search for larger queries (i.e. “Las Vegas”), but until they fix the algorithm, real time search won’t impress or help anyone.
Posted in Interactive Media
Leave a Reply