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Post #500. Wow. Ok, now that that’s out of the way, onto talk of Superbowl commercials and my three favorites.
The thing I found strange and interesting? Where was the paid search? The mobile calls to action? The url? The “become a fan on facebook” and “follow us on twitter”? Almost non-existent. Maybe the years of mobile and social still aren’t ready for the masses. Maybe last year’s social campaigns proved to be too much work for not enough positive return. So, yes, in a year, nothing about Superbowl commercials has changed. In fact, I look back at last year’s Superbowl post and I can basically repost and call it Superbowl XILV.
But enough lamenting, onto the fun. You can view all the others here.
This kid is so freaking cute. Extra points for Doritos for adding commenting to their YouTube video.
And everyone’s favorite… Granted, I enjoyed it too, but these debuted online back in November on one of Google’s YouTube Channels. All the ones featured are fun.
[…] that time of year again… Super Bowl XLV. The more things change, the more they stay the same. After seeing the commercials, I have to wonder, has advertising gone downhill or as consumers (and […]