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True Originals
I won’t deny it, I’m a sucker for most alcohol campaigns. I don’t know why, but to me, they are so well done, so sharp and put together.
The latest, is True Originals. It’s an interesting campaign. One with a url, trueoriginals.com, that redirects to Facebook, not a website. To me, the strangest thing is not a single video nor the Facebook page is branded Bacardi. I looked hard, the bottles in the back of the bar aren’t all Bacardi. The bottle that the bartender pours from has its label hidden. Strange, no? The other odd piece is that the main Bacardi Facebook page and site make little mention of the campaign, as if it’s just one of many, which I suppose it is 
Nevertheless, it’s one I fell in love with.
Here’s one of the four. Enjoy!
Posted in Advertising, Interactive Media, Video
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