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Movies

I doubt this is a new concept. I’m sure others have had the same idea. In fact, I’ve been thinking about it for the last year and figured I’d finally put it to “paper”. I hope the movie studios have pondered it. So here it is…

When will we be able to watch movies at home as they debut in the theater?

To me, the idea is a home run and one that could generate incremental revenue.

  • These days, most people have home theaters so the quality would be decent
  • Similar to DVD releases, you could release it at the theaters first and then release it “On Demand” a few days later. As a stepping stone, maybe you release it On Demand right after it leaves theaters, but before it goes to DVD. This would help keep the buzz about a movie going longer
  • I’m going to guess that during the Winter movie attendance drops in really cold cities. What if on a Snow Day you could stay at home watching the movies you wish you could catch at a theater?
  • You could charge a premium that I think people who don’t want to go to a theater would be willing to pay. These days, tickets are about $12-$13. To watch at home, you could charge upwards of $30-$50 with barely a blink of an eye. I’m sure the concern here is how many people are watching the same TV? That might be a tough one to control.

Going to the movies is an experience. Experiences are things you seek out and pay extra for. Watching a movie at home is not the same experience. It would target and reach a different segment of the population. In addition, it would reach the same movie going population at a different time – when they weren’t looking for the full movie theater experience, but still wanted to see a movie.

There’s a few movies that are currently out at theaters. I have no desire to head all the way to the theater to see them, so they’re currently sitting in my Netflix saved queue. However, I’d totally pay to watch them from home right now.

Movie studios, are you listening? In this semi-new – on demand, always on society, you are missing a revenue opportunity!

Posted by Vegasbab on October 31st, 2010 Posted in Marketing

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