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The Future of Music Distribution
This idea by a UK band, the Kaiser Chiefs, is genius. In a world of unique content creation and curation as well as more “illegal” music downloads, this is a brillant idea to help drive sales.
They are inviting fans to participate in — and profit from — the distribution of their new album by creating customized versions. Visitors to the site are invited to select 10 songs out of 20 recorded by the band for the new release, design the cover, and pay £7.50 to download the album. For those fans that want to profit from their unique version of the album, the site offers unique landing pages where album creators can subsequently earn £1 for each copy they sell. Not only is the idea radical, but it provides increased fan engagement, a much larger and stronger distribution network and a better understanding of the types of songs fans want to buy. And, the website is fun as hell to play with 
Personally, I had no idea who the Kaiser Chiefs were. But, I spent a good 30+ minutes listening to their music and designing my own personal album.
Posted in Interactive Media, Marketing, Social Media
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