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Every once in awhile, marketers beautifully combine the medium’s location with creative to create brilliant advertising. The below billboard is one that sits outside the Las Vegas airport as you’re leaving the parking garage. It’s one of my favorite.
As I like to say, every time I return to Vegas Steve is always the first to greet me. It’s a good feeling. Amazingly, these two words and one signature pull on my heart strings more than any other billboard in the city.
Kudos Wynn.
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