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How I Became a Nike Fan
I’ve blogged a few times about not being a Nike fan. While I love their commercials, I’ve never been impressed with their sports gear. But, this year, Nike has once, twice, three times won me over.
Aside from their clothes fitting awesome, here’s why I’m willing to pay $50 for a pair of shorts I could get at TJ Maxx for $15.
- Their twitter team is WOW. As one of the largest and most talked about brands in social media, they get a massive amounts of comments daily. Yet, from Facebook to Twitter they’ve responded to every single one of mine in not only a timely fashion, but in a way that makes me feel special every time.
- Nike doesn’t do advertising. They do EXPERIENCES. NikeFuel Band, Nike+, Nike Training Club App are all phenomenal apps. The best part is that Nike got the little details right. Workout completed? Nike sends a congratulations message. Best #nikefuel Friday? Nike lets you know. Have another great day? Nike lets you know again. This time, with a different congratulatory message. This, ladies and gentlemen, is the future of marketing.
- Nike doesn’t just get the digital interactions right, they get the offline ones too. Far and away, the Nike Women’s Half Marathon was one of my favorite race experiences. In fact, it was so fun, it’s a topic for a whole other post
Nike – thanks for being a part of my fitness journey. You’ve not only made the experience memorable (and trackable), but also special.
Posted in Advertising, Interactive Media, Marketing, Social Media, Sports, Work
Well said and I couldn’t agree with you more. Even when I was rejected from the NWM lottery three times in a row and wanted to boycott for spite, Nike workout gear fits me and lasts better than every other brand I have tried. Stoked for our race in October and that I can wear my Nike with pride!