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I mentioned magic bullets awhile ago. If you’d like to continue to believe in them, I suggest that you STOP NOW and DO NOT read any further. Still reading? Okay… then I’m going to say it… proximity marketing is BULLSHIT. In theory, it’s new, it’s cool and unlike SMS it’s (a) free to the end user (no standard […]
Erich Fromm once said, “Creativity requires the courage to let go of certainties.” That’s exactly what happened when Orbitz partnered with three hotels for their Fill a Plane promotion. Not only was it a creative idea, but it was a great show and tell about the power of social media. Idea Behind the Promotion: – […]
Oftentimes, search gets a bad rap. It can do no right. However, it’s important to remember that SEM is a “pull” form of marketing. Unless a person actively goes to their search tool of choice (Google, Yahoo, Live, whatever), types in (a) your brand name or (b) the generic category that your brand falls into, you’ll […]
Viral Marketing makes me laugh. I think every CEO has said, “let’s do a viral campaign” to their BDA. Anyone not in the industry suggests that you learn more about it as there is an “extremely high demand for that in conjunction with marketing” (yes, this is a real quote from one of my non-interactive […]
Usual collection of links that I think are fun, but am too lazy to write a full blog post about: Animal Planet “We’re Not that Different” Ads. Cute and funny. Guess I’m not quite grown up yet. There’s still way more beer in my fridge than food. Looks like everyone is banking on mobile advertising to […]
Once again, an advertiser has missed out on some key opportunities by not making their videos easily sharable. Visa’s campaign, Go World, for the Olympics is really cute, involves a lot of feel good commercials and an in-depth site with athletes’ background stories. However, none of the videos can be embedded and there’s no one […]
I’m so pissed off right now that I can barely form a coherent sentence. However, I’m going to attempt to formulate several sentences so that I don’t murder someone tomorrow. Background: Presentation to 300+ partners, with the majority being Director level and above. Pending public speaking nerves, presentation content is fairly simple as it’s being […]
I hadn’t planned on blogging tonight, but after my horrendous sales call today, I feel the need to share a few tips for Sales Professionals. To clarify, everyone at some point can be considered a Sales Professional. Every time you meet new people, go on a job interview, etc., you are selling something; yourself. With […]
Today officially kicked off Budgeting and “Strategic” Planning Season aka 4 months of hell. In lieu of this fabulous season, I’d like to share a few of my favorite things: 1. For 4 months people will use the excuse, “I’m in budgeting” to not answer emails, not meet deadlines and put a hold on any […]
Ed McCabe once said, “An ad that doesn’t cause a ruckus is a lousy ad. I’m constantly in trouble and I think that’s proof of my worth.” Think about it. If you’re not making waves and shaking things up, you’re not doing your job. The internet changes at least every six months. So, why are […]