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I wish I could hate Apple, but then they go and make brilliant commercials like this one. This is what we believe, technology alone is not enough… when technology gets out of the way everything becomes more delightful, even magical. That’s when you leap forward.
Admittedly, I’m not an avid MadMen fan like most of my counterparts, but after this scene, I might just become one. Mad Men: The Carousel from ray3c on Vimeo. Nostalgia. It’s a tinge in your heart far more painful than memory alone.
It always impresses me when big brands are able to move fast enough to capitalize on current events. While not a new video/viral concept, kudos to T-Mobile for having the foresight to spoof the Royal Wedding in a fun, appealing way that the masses can relate to. As a marketer, are you keeping abreast of […]
I haven’t written a rant in quite some time, but the current use of QR Codes infuriates me to no end. I’m sure my fellow marketers are sick of hearing my rant and frankly, I’m sick of hearing it myself since I loathe complaining without doing anything to fix the situation. But, here it goes […]
Thanks to Penelope Trunk, I stumbled onto the below “About Me” page. Wow. By far, this is the coolest, most succinct and well told about me / biography. It’s a quick, easy and light hearted read about a serious subject. More importantly, it sets Joel apart from the pack. What does your About Me or […]
In today’s advertising world, is the creative brief outdated? My vote is absolutely! But, it also shows that we, as marketers, continue to ironically be awful communicators. While we have 100’s of “new” tools for communication, we still have to revert back to the outdated method of RFPs and creative briefs. Why? What would happen […]
It’s that time of year again… Super Bowl XLV. The more things change, the more they stay the same. After seeing the commercials, I have to wonder, has advertising gone downhill or as consumers (and marketers) are we expecting too much from Super Bowl ads? The interesting piece? It seems like we’ve turned back time. […]
Today on twitter, several people were taking pot shots and talking negatively about a 27-year-old being named Chief Digital Officer for New York City. Kudos to NYC for not caring about age or being smart enough to realize her youth and that she was qualified anyway. To the people taking pot shots? I think they’re […]
Verizon’s commercial for their release of the iPhone is a fun one. In addition, like many companies these days, the whole commercial focuses on thanking the consumer for their loyalty. Will we start to see more and more companies changing to more consumer focused advertising?
In the past few months, I’ve started to give major kudos to Gap, only to say, “wait…” and scratch my head. I won’t even mention their logo debacle. But, if you want, you can make your own here. Then, I stumbled on the below Gap commercial. For Gap, it’s different, yet fits its brand and […]