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Thanks to a friend, I stumbled on this post. I liked it so much, I’m reposting it here: It hasn’t been very long but already the world looks very different being on the corporate side here at PepsiCo partnering with many different agencies. Here are some perspectives that maybe valuable for digital (and traditional) agencies […]
As always, iMedia Brand Summit was enlightening, inspiring and totally recharged everyone in attendance. I can’t wait for the next one! Below is my favorite stream of tweets encapsulating the event: The #iMediaSummit is just awesome. Here’s my top ten fun learnings from the event… #10. If they take you on a four hour bike ride, […]
Groupon has been sweeping the nation. In addition to Groupon, many other sites with the same business model have popped up – Deal of the Day, Living Social, Screamin’ Coupons, the list goes on. The idea behind the sites are one great deal a day delivered to your EMAIL inbox (side note: gee, seems like […]
I won’t deny it, I’m a sucker for most alcohol campaigns. I don’t know why, but to me, they are so well done, so sharp and put together. The latest, is True Originals. It’s an interesting campaign. One with a url, trueoriginals.com, that redirects to Facebook, not a website. To me, the strangest thing is […]
I must admit that I’m not necessary a fan of Stoli Vodka, but, I am a huge fan of their new campaign – Lead On. Would You Have Drink with You? The campaign is brilliant, tongue in cheek and pulls the emotional ties of their target audience. From their site, the idea behind the campaign […]
Aside from all my gripes with BDA’s, I finally narrowed it down to the three main reasons why I dislike ’em so: Nothing’s done on a handshake. Everything is a process. It’s corporate. I hate corporate bullshit. There’s always an over-the-top anal-retentive AM assigned to your account. Someone, somewhere thinks this is the perfect fit […]
One day soon I’m going to write a real post. I think about it every day. I write one in my head. But then, writing it here, the words and ideas seem silly (sillier than my usual ideas ). I think I may have writer’s block.
I love Nike commercials. Once again, they nail it with the soundtrack, lyrics and visual imagery. How quickly will your brand get back up? Personally, I think this epitomizes the Southwest vs. Kevin Smith example. Southwest got back up quicker and more graceful than any company I have yet to see. And yes, that whole […]
Foursquare and how people are using it intrigues me to no end. From a personal standpoint, it’s creepy as hell. Here’s some of the things that make me scratch my head: People will “friend” anyone, including brands. Why? It’s amazing that people are okay with friending random people, but don’t want targeted ads. The idea […]