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Lighthearted video that reminds us to ignore the critics. Everyone’s a critic. Everyone will see things differently. Everyone will find something to complain and nitpick about. Screw ’em. Don’t let team members try to bulletproof the project so much so that it ultimately ruins the original objective.
The story behind Elf Yourself cracks me up. It’s been around for four years. It’s a viral success story. But, no one seems to remember the first few years. You know, the years when it was NOT a success. My favorite part about Elf Yourself is each year they tweak it, make it better. This […]
Over the last week, I’ve been inundated with the statistic that only 14% of advertising is trusted. But, Word of Mouth (WOM) is trusted WAY more. Here’s my question… when do we stop trusting Blogs, or Word of Mouth for that matter? With the ridiculous amount of kick backs and marketers being encouraged to utilize […]
There’s so many things I could say about this video. Instead, I think I’ll let you form your own comments. BUT, I sure as hell would like a shirt that makes me writhe like that.
This linkfest has been sitting in my drafts for weeks, but still, a few good links. QR Codes. People still don’t quite see the possibilities. However, this article does a great job expanding on some of the possibilities and reasons why hotels would benefit from utilizing QR Codes. Funny comic on the Joys of Tech […]
To say that this week’s been craptastic, would be an understatement. Then, the fabulous Vegas Exposed campaign debuted. Originally, I thought it was a “special” campaign courtesy of R&R Partners and LVCVA. I can’t begin to tell you how thrilled I was that my hotel room tax dollars were helping pay for this campaign. But, then it hit […]
I’m struggling again. “Digital Innovation” is all the rage. In the last few weeks, I’ve read more than my fair share of articles that tout innovation as the only way to survive the downturn in the economy. I get it. I’m all for innovation. But, I’m still struggling with the idea. If your company is […]
I know, I’m using a Sprint tag line as my title to showcase an AT&T commercial. Ironic, huh Regardless, I love the ease in which this commercial exemplifies how today’s technologies help people connect faster and easier than ever before. In this example the social net is used for good. But, what happens when it’s used […]
Once again, CP+B has the agency world flustered with their call to crowd source a logo. Personally, all I have to say is, “Waaaaaaahhhhh, Waaaaahhhhh, Waaaaahhhh.” There’s so many good arguments here, but I’ll just focus on the main one – spec work vs. no spec work. From a Client’s perspective? You refuse to do […]
A few weeks ago, there was an article in Ad Age, Want More Out of Your Agencies? Write Better Briefs. True to Ad Age biases, it layed all the blame on Clients who didn’t provide clear enough direction to their BDA. The article, based on a research “study”, went on to say that 30% of agency […]