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the ups-and-downs and sides-to-sides of the little things that make up life
The article about Ignited zapping Zappos was one of the first things I read this morning. I was annoyed then and I’m still annoyed. If you’re not familiar with the story, here’s the background: Zappos put out an RFP for an agency and a $7MM marketing effort. Zappos originally gave it to 16 agencies. But, when […]
First, because I love saying it… I TOLD YOU SO. Second, part of me feels bad for all of the smaller agencies that attempted to throw their hat into Current’s RFP process. In case you missed it, here’s the skinny: Back in April, Current TV’s VP of Brand Marketing put out an RFP for Current […]
I love the thought behind Paul Isakson’s post and the below speech by VP of Marketing Innovation at Coors Light, Pat Edson. In a nutshell, Edson talks about going beyond the 80% of insights that your competitors have too. Instead, focus on the 20% of ideas that no other competitor is doing. Then, stick to that […]
Dear BDA, Thank you for responding to my RFP. I’m sure a lot of time, effort and thought was put into your response. With all that time, effort and thought, it would behove you to spend an extra 20 minutes or less doing a little grammar and spell check. Remember, the little things count. Here’s […]
Frank Eliason aka @comcastcares wrote a great post about business cards being passe. It got me thinking. Besides an ego trip, what is the point of business cards these days? – You can find me on twitter – If you text my name to 21691 you can get all my info (I know, snazzy that I […]
The study that has everyone ohhh and ahhh’ing this week? Well ladies and gentlemen, it’s: iPhone Users Recall Ads 21% better than non-iPhone users. To this I have one word: DUH. Let’s think: iPhone users only see ONE ad at a time The ad is big, colorful and annoying. Think pop-up ads when they first […]
This video made a lot of rounds this week, but it’s too funny not to post. The funniest things are based on reality… scary and true
As I went down the Rabbit Hole tonight, I came across this post about the 10 Different Types of Clients. It got me thinking about 5 Types of Agencies: The Scammer. This agency is usually out of Florida They do a great initial presentation. They promise the world, including a PageRank of 10 and an […]
Despite my frustrations with BDA’s, the majority get the big pieces right. They offer support, a bird’s eye perspective and competitive data and recommendations. But recently, I encountered the other type of agency. It’s still a gut feeling, but I feel I’m being taking for a ride. Maybe I’m taking it the wrong way, but […]