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Last week, VP of Brand, Jordan Kretchmer, for Current sent out a RFP via Twitter. He’s calling it TwitteRFP. It’s been interesting, funny and sickening to watch. Here’s my take: What I Like: Obviously, something like this is in line with Current’s existing model and/or it’s in line with the goal of their RFP. It’s been […]
I’m not a fan of Domino’s Pizza. While I applaud their innovative marketing efforts, I’m just not a fan of their product. To be fair, I’m not a fan of Pizza Hut or Papa Johns either. However, I’m impressed with how quickly Domino’s handled their recent PR nightmare. If you haven’t heard or seen it, […]
Thanks to @SteveRubel, I stumbled upon these gems by @WorkforFood. Enjoy the laugh, I did!
When I first heard about location based services, they creeped me out. Being a single woman with family 2,600 miles away, I’m usually overly cautious. Therefore, understandably, allowing my “friends” to know exactly where I was at any given time was a huge red flag. BUT, then I got an iPhone. Finally, I’m starting to understand […]
It drives me bonkers when people skate around the ROI question, especially when it comes to Social Media. If you’re leading your Company’s Social Media efforts and you haven’t put some sort of measurement in place, then shame on you. You can put an ROI to anything. Supposedly, during the Marketing 2.0 Conference in Paris, […]
Tonight, on Celebrity Apprentice, the task was to create a “viral video” for All Laundry Detergent. Surprise, surprise both videos sucked. In fact, the creative from every episode is lame, but that’s another story. However, unlike other episodes, two new “viral” videos were professionally created that better represented the All brand. These videos were then posted […]
I’m lazy, so to kick off April, here’s a few good links: Casino Marketer. A blog that our Slot Director sent me (love it!). It’s fairly basic, Social Media 101, but if you’re in the Casino business, it’s worth a read. If you do surveys for your company, the Voice of Vovici is great. They have lots of […]
Which one(s) are you guilty of? Personally, I’ve experienced (or used) every. single. one.
Why Gatorade chose to give up their brand equity and rebrand themselves as G, the world may never know. Not only do they not show up in organic search for “G2”, but they also didn’t bother to buy any paid placements. Gatorade? Yep, they have the top two positions in organic search. Nevertheless, their new commercial […]
We wait all year long for Girl Scout Cookie season. We wait patiently. Some cities get Girl Scout Cookies earlier than others. We start to hear the rumblings about Thin Mints and we get a little less patient. We get downright anxious and excited. We start hounding our coworkers and friends who we bought from […]