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the ups-and-downs and sides-to-sides of the little things that make up life
For the last three months, I’ve watched Queensland Tourism kick off its new marketing campaign with The Best Job in the World contest. It’s a thing of genius. It makes me weep. Thirty-five thousand (34,684 to be exact) videos about my product within 2.5 months? Videos viewed an average of 560 times? Being the #1 viewed site […]
Yep, this is another post about the Skittles website redesign. Why? Because I feel like it. The site launched last week. It took the twitterverse about 4 days (2 business days) to really become abuzz about it. I’m sure the articles in AdRants, AdFreak and every other industry mag helped a bit. Here’s ten things I […]
I’ve always liked the quote, “life is a journey.” Canon’s play on words in one of its commercial series makes me revisit it time and again. Photography is a journey. I wish I could find my favorite commerical of the series, but alas, this one will have to do: Where do your photographs take […]
Anyway you slice it, it sounds silly. And yes, I still feel silly explaining and getting excited about things like “Tweeter” (how all my coworkers pronounce it) and this crazy thing called “Facebook Connect”.
The quote, “The more things change, the more they stay the same,” seems to describe Superbowl XLII vs. XLIII perfectly. What stayed the same? The majority of ads contained NO URL. Once again, sites weren’t ready for the traffic. You’d think they’d learn from last year. You think someone would warn them. But, NOOOOO. I […]
People are funny, fickle creatures. Here’s just a few examples: – People say that UGC is, “dead and dumb”. Then, Pepsi gets blasted for coming out with a new logo that wasn’t created by UGC. – People scream for honesty and authenticity. Business models like Buzz Logic and PayPerPost (aka Izea) appear so brands can be […]
Today, several twitterers picked up the headline, CMO’s Not Interested in Social Media. There was outrage! Cries of “Wake up” and “Smell the roses” ran amok. But, once again, people only bothered to read the title and give knee jerk reactions. If they had read the original article here and here and taken the time to […]
It’s been such an insane month at work that I haven’t had much time to be brilliantly insightful Tonight, I’m forgoing brillance for a list of current favorite/interesting links. Do with them what you will. Social Media Index by Vitrue. As @mleis says, it’s fun to pretend that they’re racing each other. 15 Awesome Advertisements. They held […]
I love the spoof video, When I Grow Up I Wanna Work in Advertising, but since I refuse to post any video longer than one minute, it’s never made the cut. However, I finally stumbled on the shorter version. It’s quick, universal, funny and cute all at the same time.
I’m trying to be really patient and not post what I wrote for Project 100. I think it will last all of one more day. Anyway, one subject I touched on in the article was, “more is garnered from ‘sharing’ than ‘searching’”. Since I only had 400 words and I was going in a slightly […]