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This bothers me to no end. In fact, I’m so annoyed I’m writing another post about it: People who go on and on about what brands should be doing on twitter. The catch? They don’t twitter as a brand! None of their clients have twitter accounts and they have no real data to back up […]
This post was going to be titled, “Why Obama’s Going to Win.” But, alas, it’s been a crazy week and I never had a chance to flush this out like I wanted. Since the election is over and I’m dying, the post is going to stay half-assed. Deal with it. First, let’s make it really […]
I currently hate my Account Team. I hope they all rot in hell and die. Here’s some tips if you’re a BDA and don’t want your Client to wish the same: Don’t question my budget. HELLO, I want to spend money. It’s not coming from your initial budget. You’re telling me you don’t want “free” […]
The new Mac ads are brilliant. In two, 30 second spots, Mac effectively destroyed Microsoft’s $300 million dollar campaign and solidifies who really rocks at making Mac vs. PC ads. A few of the things that make this campaign great: Timeliness. Microsoft’s campaign launched around September 19. Thirty days later, Mac was able to come back […]
The Beauty of Pirate Ships by Chris Brogan is a great, well written piece. I for one, am excited to see people throw away excuses, get down to business and get things done. While the piece is a great analogy, you shouldn’t need to get hungry. You should always be hungry. The moment you need to […]
I really enjoyed this post on Agency Spy about The Don’ts of Advertising Agencies: The Women’s Edition. Here’s a few of my favorites and a few of my own: Don’t call me a bitch. Shockingly, I’m not on the rag everyday. I just know what I want and am willing to go to any length […]
Agencies like to complain ad nauseum that BDC’s don’t allow them to “do their thing.” But, the new Microsoft campaign is a great example of a BDC (Microsoft) allowing their BDA (CP+B) to do their thing. Let’s take a look at what’s happend thus far: Campaign sucks. In fact, it sucks so much that Microsoft pretends it […]
I still haven’t figured out what victory smells like. Probably something gross like dirt and sweat. But, the taste of victory? Well, it’s a mix of cherries and peanut butter with a hint of nutty chocolate. Today’s victory was especially sweet as it has been nine long months coming. It’s been nine months of fighting. Nine […]
I don’t know about you, but the buzz phrase, “Content is King” is getting pretty old. The next level of this is the context vs. content debate. Clearly, CP+B really took this concept to heart when creating the new Microsoft commercial with Bill Gates and Jerry Seinfeld. However, I don’t think it’s working too well for them… […]
While reading this, I stumbled upon this. Don’t ask me how. Anyway, The Top 10 Wishlist for Agencies of the Future was interesting, especially #3: Leverage Virtual Communities. Really? Um, okay. The list lost some credibility at that point, but, it also inspired me to make my own Wishlist (some “borrowed” from the original list): […]