#LexusInstaFilm

It’s rare these days that I post about a great marketing campaign. There just aren’t a lot these days. Most campaigns are cookie cutter or trying so hard to be cool while using the latest and greatest social media fad, that they just fail. But, Lexus’s #InstaFilm nails it. They include the “hot” trend, stop […]

Inspiration #1: Invisible

I love Mercede’s Invisible car campaign to promote their new car that has 0 emissions. If you can figure out a way to make a care “invisible” you can do anything.

QR Codes and IVR – a Perfect Pair

If you’re in the retail game, Q4 is a game changing quarter. It’s also when the competition to garner eyeballs is the toughest. This campaign by JCPenny is my far the most brilliant one yet! Check it out.

My Favorite Vegas Billboard

Every once in awhile, marketers beautifully combine the medium’s location with creative to create brilliant advertising. The below billboard is one that sits outside the Las Vegas airport as you’re leaving the parking garage. It’s one of my favorite. As I like to say, every time I return to Vegas Steve is always the first […]

B is for

I love the letter B. When I babysat, and the kids were learning the alphabet, every time we got to the letter B, I would stop, jump up, put my hands above my head and shout, “B is for Brandie.” The kids would giggle and join in the fun. I’m pretty sure that to this […]

OOH Success, Interactive Fail

While in San Diego, I walked by a very strange looking billboard during the day. An advertisement for Newcastle, the billboard had a tagline and then a ton of what looked like randomly placed bottle caps. For the life of me, I couldn’t figure out what shape or pattern these bottle caps made. After a […]

60 Seconds on the Web

The Original Instant Message

I love this campaign from Dentyne. It’s simple, yet profound. If you think about how emotions are being “digitized” these days, this campaign is a good reminder of the “analog” goodness being left behind. Even with all our technological advances and upcoming innovations, nothing will ever compare to spending time with someone face to face.

Copywriters

Poison Wine

Wow. I heard this song for the first time today and it struck me like an anvil to the heart. Love is a crazy thing. It’s what drives us all, at least, it’s what drives me. From swimming to where I live to what I want to do with my life, love is the driving […]

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