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the ups-and-downs and sides-to-sides of the little things that make up life
I got a beta invite to Zivity last night, and per some persuasion, I not only signed up to check it out, but am now writing my thoughts on it. Zivity is a royalty-based social network for female models and photographers that claims to “empower woman to feel their most beautiful and comfortable.” Zivity Co-Founder, […]
I like how Patron has taken their “Some Perfection is Debatable” campaign and integrated it into all marketing channels. The website is fun – people love voting, seeing what others think and occasionally commenting about them. Patron gets it, unlike MGM MIRAGE’s latest UGC campaign. Forty-eight hours in Vegas, in theory, is a cute idea […]
The other day, Dear Jane Sample wrote about mistakes and reminded her readers that mistakes happen and no matter how big or small, life goes on; it’s not a big deal. While I agree, I don’t accept that. Mistakes shouldn’t happen, especially when presenting, reporting, etc. to someone that’s your senior. This week was riddled […]
I have to admit that I ride the fence about managing expectations. Sometimes, I think it’s a total bullshit word like engagement media, social media and Web 2.0. But, other days, I’m all for managing expectations. Eight times out of ten it’s very helpful. The ninth time, not so helpful and the tenth time? Total […]
Every month or so, the School of Communications at the University of Miami (from where I graduated) sends out an email requesting updated information about Alumni, i.e. where are you working so that we can make the school look cool/good if you in turn have a cool/good job. Sounds great and easy right? There has […]
Social Media is stupid. Gasp! Deep intake of breath. Quick! Close your browser and pretend you never read this. Every big Executive who knows an ounce about the internet thinks social media is going to solve the world’s problems. Okay, maybe not the world’s problems, but certainly theirs. How many emails have you received saying, […]
That’s right ladies and gentleman, I know the “cure all” for your problems! Are you ready for it? Are you sure? I think I may need a drum roll… Add it to the website! AND if you create a whole page for it, well by golly…Yep, that’s it. No marketing, no advertising, no special offer […]
Stumbled upon this years ago, but still get a kick out it. If memory serves, CP+B designed it, so I know one person who will LOVE this site just on principal
I totally love Noah Brier’s Brand Tag Project. The even cooler part? He keeps adding to it. Now, you can check out Brands in Battle Mode and see which one people prefer. Too lazy to play the game? Check out the leaderboard.
Engagement. I used to think the word was cool. Now I’m just sick of it. Guess what? It’s a glorified term for branding that marketers came up with to get buy off on some of the new, “test” items presented to BDC’s. And hey, just like branding, it’s bullsh*t. Why in the world would we […]