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Google’s +1 button arrived almost 90 days ago to lots of fanfare and speculative blog posts. I sat and I waited and I watched. I read the opinions. I watched Google search results evolve. And I clicked a few +1 buttons on articles I liked. Oddly enough, in all the opinions I’ve read, my take hasn’t […]
I’ve watched this video about 20 times in the last two days and yes, I tear up every time… I’m such a sap It’s a brilliant commercial by Google. But, the underlying message is even cooler – technology has the ability to make your real world experiences not only better but it allows you to […]
Thanks to a friend, I stumbled on this post. I liked it so much, I’m reposting it here: It hasn’t been very long but already the world looks very different being on the corporate side here at PepsiCo partnering with many different agencies. Here are some perspectives that maybe valuable for digital (and traditional) agencies […]
Groupon has been sweeping the nation. In addition to Groupon, many other sites with the same business model have popped up – Deal of the Day, Living Social, Screamin’ Coupons, the list goes on. The idea behind the sites are one great deal a day delivered to your EMAIL inbox (side note: gee, seems like […]
I won’t deny it, I’m a sucker for most alcohol campaigns. I don’t know why, but to me, they are so well done, so sharp and put together. The latest, is True Originals. It’s an interesting campaign. One with a url, trueoriginals.com, that redirects to Facebook, not a website. To me, the strangest thing is […]
Just like the White House and Pope are kicking butt and taking names in the interactive space, so is Coca-Cola. When such a large brand can think about social media in these four, simple and real ways, it makes me wonder, “Why can’t we all?” At a Blogger Outreach presentation, Coke talked about four “truths”: […]
I had the pleasure of sitting in a “special” presentation today. It was one where the presenters had intimate knowledge of some key audience members and yet, structured their deck to go above every one’s head. They talked social and search. They threw in “scary” graphs with steep trends both up and down. And, they […]
It always irks me a bit when posts talk about social media not delivering on “promises”, that it “disappointingly” hasn’t grown up yet and it’s not an “enterprise” function of a business because it resides in marketing. All three statements point the blame to social media and some non-existent enterprise department. All three statements are […]
In the last few months, I’ve been amazed at some of the innovative ways companies are aggregating and using information from social networks. From Bravo’s use of Foursquare to We’re All Fans, wow. It seems like the economy has slowed the innovation of “new” and allowed marketers to really harness what’s out there. And, harness […]